This segment looks for visits that are first-time visits. First-time visits are useful for times that you want to only look at visits that are new to your site/app in the past. This can be used to see:

· How paths differ between first-time and returning visitors
· Which products first-time vs. return visitors view
· What content is viewed differently by first-time and returning visitors
· How landing page clicks differ between first-time and returning visitors

In addition, in Adobe Analytics, you can add segments to calculated metrics, so the First-Time Visits segment can be used to see any metric trended over time for first-time visits.

To see an example of how this segment can be created, click on Link 1.

RELATED: Link 1